Rebranding is an Involved Process
When sales are down or a company feels that their competitors are outpacing them, the marketing department often ends up being assigned a job. They are generally told that things need to change and...
View ArticleWhat’s the Buzz on Daily Deals Benefiting Businesses?
Daily deals or group buying sites like Living Social and Groupon have become extremely popular among consumers, but you may ask, “Can this discount model work in the B2B segment and what type of ROI...
View ArticleUsing Speaking Engagements to Build and Raise Awareness
Scheduling speaking engagements is an effective, yet sometimes overlooked, way of spreading the word about your products, services, or business to prospective clients. Unlike advertising efforts,...
View ArticleTapering Your Brand to a New Economy
In today’s tough economic times, consumers can become fickle. Where you once had a loyal base of customers, tighter budgets have started to motivate brand-hopping based on prices or available coupons....
View ArticleWho Uses Consumer Feedback the Best?
The ability to effectively use consumer feedback can set any company apart from the crowd. Seeking out customer opinions will help you choose profitable directions for your company and inspire fresh...
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